Synopsis

The management of environmental or green issues has become a key concern for many companies. The book, written by company directors Jaqueline Jones and Tom Curtin, contains practical advice, with many case studies, some of which are illustrated below. The book will help to guide the modern organisation on how to channel environmental issues to gain competitive advantage.

Description

Not only do green issues influence how an organization is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. The book uses anecdotes and case histories to illustrate its points and can be used as an effective handbook, guiding modern businesses through the maze of community relations and consulation.

'This book is particularly useful in identifying important stakeholders and how they should be considered in the strategic planning stages...Managing Green Issues is a useful tool for any communicator in need of case studies or reference material - to be forewarned is to be forearmed!'
- Strategic Communication Management

'A practical guide that draws on case studies relevant to local politics and development, providing a fascinating insight into the processes and pitfalls of engaging with third parties.'
- Eurobusiness

Details

Title: MANAGING GREEN ISSUES
by Tom Curtin and Jaqueline Jones
Editor: Cynthia Ho
Format: Hardback
Publisher: Macmillan P
Pages: 224
ISBN: 033391435X

Table of Contents

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