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Green Issues Communications

 

Opinion research campaigns

This is a more quantitative method of researching the views of the public towards a proposal. It is particularly useful in gauging the level of support within a community to a development or if a large project requires a very wide area to be consulted. Again, it can be combined with some of our other methods of consultation and can be used at any point during the formulation of plans.

The polling programme can be conducted in person, by telephone or face-to-face or alternatively can be a survey exercise by mail. Polling staff use a prepared script and conduct interviews within a given area. Green Issues has a number of staff members experienced in market research and telephone polling work in political and other fields.

The work involved includes:

  • Preparation of the script and database
  • Design of the questionnaire
  • Data cleaning
  • Analysis of the results and collation into a report.

 

CASE STUDY : Survey of local community needs

The educational needs of a new development were unclear and the developer needed a snapshot of the local community to help determine its requirements. The objective for Green Issues was to survey the community and achieve near 100% participation in order to gain an accurate picture of the population and its needs.

Green Issues designed a questionnaire to obtain the required responses. In order to ensure maximum participation, a three-fold strategy was employed. Firstly, all residences in the development were sent a survey in the post with return envelopes provided. Then, telephone polling was used to increase the rate of return. Finally, staff from Green Issues knocked on residents' doors to go through the questionnaire in person. At every stage a careful database was maintained to record responses and ensure only non-respondent households were targeted.

These methods were in line with Government views of ensuring maximum participation and tailoring consultation methods to the local community. For example many people may have been too busy to attend a public exhibition but were still provided with an opportunity to feed their views into the process. At 80%, a very high return was achieved for the questionnaire making this a viable and effective means of gathering information.

 



Green Issues Communications