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CASE STUDY: Building retirement homes on the site of a derelict school.
This case study demonstrates the positive difference that holding consultation based on in depth, solid research can make to the timescales and reputation of a company’s project.
A detailed piece of research of politics and the community was undertaken. This identified that the town council was a key player in the local area and that the decision makers at district level relied heavily on its recommendations.
Without the research, this would not have been known and the developer would have focused its activities at the district level. With this information, Green Issues focused consultation at the pre-application stage on the town council to ensure that its main concerns and comments, including carparking and design, were addressed.
Rolling consultation with the town council was conducted including private discussions with members. The result was that councillors moved from being in opposition to being supporters who championed the development at the district level.
The key point from this case study is that consultation with the right people, in this case a focus group of the town council, can lead to success and help speed up the planning process therefore securing a positive company reputation. |