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Part of College Public Policy,
a College Hill Company

Media Relations

The media can play a significant role in defining the climate of opinion within which planning decisions are made. Information and facts presented to journalists in a timely and professional way can help generate positive coverage of a proposed development; such coverage can contribute towards the creation and showcasing of strong community support. In contrast, poorly managed or neglected media relations can allow campaigning opponents of a proposed development to seize the media initiative, resulting in inaccurate or misleading coverage that can damage the credibility of a scheme among the local community and the planning authority.

Green Issues has a wealth of experience in communicating effectively with the print, broadcast and online media.  We provide strategic and tactical advice to clients, helping them deliver positive messages through the media.

Key services include:

• Reactive media relations: managing press inquiries, providing responses to journalists, providing 24/7 press office support and monitoring all relevant press coverage.

• Press release services: researching, writing and distributing press releases and following up with journalists to achieve maximum impact, interest and coverage.

• Feature/op-ed services: identifying additional opportunities (e.g. interviews, advertorials, feature articles, letters to the editor etc) to secure positive coverage and positioning.

• Media contact programme: helping clients establish, maintain and extend a network of contacts in the media.

• Training: preparing clients for dealing with media interviews and advising on how to retain a focus on key messages in the face of hostile questioning.

• Crisis management: preparing clients on how to manage media relations effectively in a fast moving crisis situation, where speed, organisation and established practices and policies are crucial to safeguard corporate reputation and ensure the future of the project.